Lafarge Africa Plc Premieres “Beyond Buildings” Campaign
Lafarge Africa Plc, one of Nigeria’s leading building solutions companies, has officially premiered its new thematic campaign titled “Beyond Buildings”. The initiative highlights the company’s broader contributions to national development, community impact, and Nigeria’s built environment.
A Narrative That Goes Beyond Products
The Beyond Buildings campaign shifts attention from Lafarge Africa’s portfolio of cement and building materials to the wider impact the company has made across the country. It tells the story of how Lafarge has helped shape key infrastructure over the past six decades, from major bridges and cultural landmarks to hospitals, roads, stadiums, and commercial developments.
The campaign positions construction not just as an industry, but as a catalyst for livelihoods, community growth, and long term economic progress.
Celebrating Legacy and Framing the Future
Group Managing Director and CEO Lolu Alade Akinyemi explained that the campaign focuses on people, progress, and national transformation. He noted that Lafarge’s work extends beyond supplying building materials and includes supporting construction innovation, helping developers achieve project goals, and contributing to the country’s development priorities.
By spotlighting its legacy and future ambitions, Lafarge Africa is reinforcing its place at the center of Nigeria’s infrastructure story.
A Strategic Platform for Sustainable Growth
The Beyond Buildings campaign is part of Lafarge Africa’s ongoing efforts to strengthen partnerships across the public and private sectors. The company continues to invest in capacity expansion, sustainable solutions, and construction technology that meets the needs of a rapidly urbanizing population.
The initiative is designed to deepen public engagement and highlight Lafarge’s role in supporting national goals tied to housing, industrial growth, and infrastructure delivery.
Connecting Industry, Culture, and Community
The premiere event in Lagos brought together leaders from construction, media, culture, and entertainment. This mix reflects the campaign’s intention to connect corporate impact with the broader Nigerian experience. By weaving business achievements with cultural relevance, Lafarge aims to reach a wider audience and strengthen its influence in the national development conversation.